{"product_id":"the-rowan-natural-jute-scratching-post-kitten-tower","title":"The 'Rowan' Natural Jute Scratching Post \u0026 Kitten Tower","description":"\u003cp\u003eJute is a natural plant fibre with a rougher, more irregular texture than sisal rope — and for many cats, that irregularity is exactly what makes it satisfying to scratch. Where sisal offers a uniform surface, jute provides more friction and variation under the claw, which appeals to cats that scratch purposefully rather than casually.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe 100% polyester plush covering on the platforms is soft underfoot and retains warmth well — more comfortable for extended resting than a bare board surface. Multiple toy balls at different heights give the cat stimulus at whichever level they happen to be at, without requiring owner involvement.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAt a 48 × 38cm footprint, this fits on a small landing, beside a sofa, or in a corner without dominating the space. The 10kg maximum load gives it more structural margin than a cat of that size actually needs, which translates to stability during energetic play.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat's on it:\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\" contenteditable=\"false\"\u003e\u003c\/span\u003eJute scratching posts — natural fibre, coarse and varied texture\u003c\/li\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\" contenteditable=\"false\"\u003e\u003c\/span\u003eMultiple hanging toy balls — play stimulus at different levels\u003c\/li\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\" contenteditable=\"false\"\u003e\u003c\/span\u003eSoft polyester plush platforms — warm and comfortable\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e 48cm (L) × 38cm (W) × 42cm (H)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Cats under 5kg (maximum load 10kg)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e Particle board, 100% polyester plush, jute\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 2.5kg\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAssembly required.\u003c\/p\u003e","brand":"Unbranded","offers":[{"title":"Default Title","offer_id":54168373592401,"sku":"S0671097047","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/5699\/1569\/files\/main_8962eebd-020f-4f5d-b61c-999eec988e4a.png?v=1782754287","url":"https:\/\/furnifur.co.uk\/products\/the-rowan-natural-jute-scratching-post-kitten-tower","provider":"Furnifur","version":"1.0","type":"link"}